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Scream Team at ProductCamp

By February 27, 2012 May 25th, 2020 No Comments

Scott Creamer, Dave Brown and Darren Drewitz served as an expert panel on the creative process for product branding. Titled “The Secrets to Product Branding,” our team answered questions in front of 75 product managers ranging from start-up entrepreneurs to seasoned corporate product managers. Topics and questions ranged from positioning statements to brand identity development to identifying target audiences. Many product managers discussed the challenges of developing a product’s messaging in an ever changing environment and dealing with company leaders who don’t appreciate or understand the creative process. Screamer enjoyed ProductCamp Austin and look forward to more speaking engagements in 2012.]]>