Inbound Marketing & Real Estate

Blogging in Real Estate

Publishing a blog regularly is advantageous for agents, builders, and developers. If writer’s block strikes, don’t worry: find another article you enjoyed reading online and procure it for your blog. Reference the focus in question and add your own commentary to make your post unique. This is an excellent way to fill your copy with SEO-rich content without having to devote excess energy or time.

There are other types of blog posts you can produce that can attract visitors.

  • Relevant Articles: Find an interesting topic related to real estate — something your audience will find relevant. Then, write your thoughts on it.
  • “How-to” and “How not to”: Buyers and sellers have a lot of questions about securing mortgages, maintaining homes, and paying insurance, among other matters. Find out what your clients and leads want to know and provide articles that can guide them through the process.
  • List posts: If you’re a fan of Thrillist, you know how well this type of post performs. Think of any real estate-related topics like “up and coming neighborhoods” in your market, best places to grab a burger, or where to go for cocktail in the city in your blog.

This task can be time consuming, but it’s worth pursuing nonetheless. Consider the following from HubSpot’s 2014 State of Inbound Marketing report:

  • 54 percent more leads were generated by inbound tactics than traditional paid marketing across a number of industries in 2014.
  • Leads sourced through inbound practices are consistently less expensive than outbound leads, regardless of company size.
  • Half of marketers in business-to-business and business-to-consumer ranked inbound marketing as the primary lead source, exceeding the average (42 percent) of all other channels combined.
  • Marketers who emphasize blogging (an inbound tactic) are 13 times more likely to have increased return on investment (ROI) year over year.

Overall, starting a blog or newsletter is worth the time investment. The energy taken to procure and produce your blog or newsletter does take diligence and repetitive behavior, but it is a powerful tool that can build credibility and will help start conversations with people who were not previously ready to talk to you.

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