Barker Lee

Background
Barker Lee, an Austin-based, tech-savvy, boutique law firm was founded by Craig Barker and Tim Lee. The firm served as general counsel to growing companies, mainly in the entertainment industry. From performers like Asleep at the Wheel to film production companies like Full Orange Films, Barker Lee’s attorneys helped clients draft and negotiate contracts, broker business deals, resolve business or employment disputes, protect intellectual property, and provide counsel on complicated business transactions.

Challenge
Like any merger, the biggest challenge is getting the word out. How could Barker Lee consolidate their existing clients and attract new ones? It was also important to position them as experts in two completely different subject areas: business and entertainment law.

Solution
Leveraging Tim Lee’s fifteen years in finance, human resources, and business law with Craig Barker’s twenty-five years practicing entertainment law, we positioned the partners as leaders in their fields and utilized highly targeted media for lead generation. From social media and speaking engagements to SEO and email campaigns, Barker Lee’s brand spoke with confidence and experience, while authentically capturing the non-traditional personalities of its partners. In short, we helped Barker Lee find their voice and become recognized as the industry experts they are.